The Heir Mindset

Most founders build for the exit. A few build for the inheritance.

What changes when you build for heirs

• Your pricing gets fairer, because unfair pricing does not compound over generations
• Your hiring gets slower, because bad culture compounds too
• Your marketing gets quieter, because trust is the only moat that survives

Practical shifts

Write an annual letter. Keep a decision journal. Talk to customers like you plan to see them again in twenty years — because you might.